Creative play.
AI moves fast. We explore the areas that interest us, challenge us, or have the potential to become part of our work.
LAB is where supermighty experiments with models, workflows and creative ideas, testing how emerging tools can open up new ways of thinking, developing, making and extending the work.
Department of Impossible Materials.
A small study of imagined materials, surfaces and forms.
Exploring what happens when familiar material logic is pushed into unfamiliar territory.
Character studies, synthetic humans and visual experiments.
Exploring human likeness, styling and identity through prompt‑led image making.
Miniature worlds,
through connected
creative workflows.
A small exploration using Figma Weave to build a connected creative system that turns a brand name and product brief into a miniature advertising concept.
The workflow begins by establishing context through architect and system prompts, then moves into brand and product, using agent prompts to create opportunities, concepts and options for review and iteration. Selected directions then move into image generation, editing and short motion tests.
The workflow creates options for review, refinement and selection, rather than treating the first output as the final answer.
Further tests across food, drink, fashion and beauty.
